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Technical SEO has evolved into its own genre of website coding. Unfortunately, some aspects of SEO will be out of reach for many entrepreneurs. Most businesses are going to need outside help to get a fully optimized website. While you might not know how to implement all of the recommended SEO coding tweaks for your site, we can still show what they are. Moz publishes the Web Developer’s SEO Cheat Sheet,61 which is a fantastic resource for SEO-friendly website development:
https://moz.com/blog/seo-cheat-sheet
This cheat sheet is a notoriously useful tool for marketers and SEO experts alike. It clearly outlines what is important today and what has changed from previous versions.
On the first page of this guide, Moz outlines important HTML elements, HTTP status codes, canonicalization, and URL best practices. Page two is dedicated to Robot control syntax, important user agents, sitemap syntax, and pagination. Page three contains your social meta-data updates, rich snippets, and structured data inclusions. The final page outlines how you should target multiple languages and mobile web development. In 2015, the cheat sheet was updated with more than 100 changes. The user agent, social meta-data, and mobile web development sections were all updated with new information that designers and Internet marketers should know.
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