Of course there are tools you should invest in, and all social media platforms have paid advertising options that are worth considering, but it’s a mistake to rely on these paid forms of marketing. Although it may seem time-consuming to build an audience on social media, the payoff is much greater than paying for clicks on facebook ads. You have the chance to win the attention and patronage of a customer that may just become a life-long fan of your brand and may even become an advocate and ambassador of your brand to others.
Having people forward your messages is critical to your success. Even the smallest ideas can go viral in just a matter of hours. Just look online right now, and you will probably hear stories about some company or celebrity becoming the next big thing because of something that went viral on social media.
Get On a Search Engine
You will obtain more traffic from a search engine if your website has quality links and is Search Engine optimized. Of course you must make sure your content and links are unique and relevant to your original site and not just clickbait. The savvy consumer has become more and more discerning and suspicious of online content and they are less and less likely to fall for cheap tactics and clickbait so don’t even bother trying. The goal here is to build something sustainable, not just make a quick buck.
